The Grinch is Green - but what does that mean???

There is a lot of buzz in the market - all markets - related to the importance of ‘GREEN’ - from operations, logistics to sustainable housing and other ’so-called’ green environments. In fact, irrespective of what publication you peruse - hard copy or virtual - there is sure to be some reference to the ‘importance of being green’.
While researching ’sustainable and environmentally friendly’ (aka GREEN) business models I was rather surprised to learn how widely used the concept is.

Which raises the question - what does Green really mean?

test Filed under Uncategorized |